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How to Become a Social Media Manager

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Does being on Facebook all day sound like a dream job? Increasingly, there are more full-time, permanent positions for social media managers at top-rated companies. Common qualifications include being comfortable with all SM platforms, having a track record of improving a company’s social media presence and having a firm grasp on the basics of marketing.

However, actually getting that job requires a lot more than what the posting says. You’re going to face a lot of competition for this job, so make sure your ducks are in a row. It helps to start out with a related degree; this can be anything from communications to English, or engineering to marketing. How you spin your degree is oftentimes more important than the degree itself. Managing social media requires a unique blend of techie-ness and keen writing skills.

Appreciate Your Platform

A lot of people are going to be gung-ho about social media, so you should be skilled at all platforms, including Google+ and Pinterest. If you’re applying for a position with a larger company, get your feet wet by volunteering or interning as a social media communicator for a smaller business or non-profit. Posting for a business is very different than doing so personally, and having 5,000 Facebook friends isn’t going to cut it.

Your writing skills should also be top notch, because creating marketing genius in 140 characters is no easy task. It’s a good idea to include, with your résumé, a writing sample geared towards social media sites. This can include sample Facebook posts and Tweets, as well as replies to followers. Many people find it more difficult to write shorter snippets than blogs or articles, so show off your best stuff.

Highlight Your Many Skills 

Being a social media manager requires multitasking, writing, communication, marketing and even photo and video editing skills. That’s like five jobs rolled into one, so you need to stay on top of the latest technology, too. Make sure your résumé, experience and cover letter address each of these requirements separately. This is one profession where a varied work history can actually serve in your favor, such as if you were a marketing assistant who moved into a paid blogging role.

Getting paid to manage social media is no easy task, but it’s one of the most desirable jobs of the moment. From the cost of SEO to knowing what makes content go viral, you need to understand the nuances of technology and how it integrates with social media. It’ll be fairly difficult to land a great social media management job out of the gate, so start as an intern or an assistant. It’s much easier to grow into these roles than to hope for a lucky shot.

Apply the Smart Way

You might find a few postings on Craigslist or another job board, but approach the companies from the right angle. Create a professional social media presence on all platforms and update them regularly. Make sure your personal profiles are hidden and unsearchable. If you approach a company from social media, you’ve already caught their interest because your competition is following the “rules” and emailing them their resume.

Of course, this means your resume needs to be appropriately reflected on all social media platforms. Include videos introducing yourself; putting a professional face with an applicant can get you moved to the top of the pile. More HR recruiters are perusing Google to find out more about their candidates, and this is especially true for anyone applying for a SM position. Get on the right playing field from the start to instantly up your odds.

 

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