10 Ways To Drive Sales Through Social Media

 

Full engagement in social media can be one of the best tools sales professionals can use to gain sales intelligence, connect with and qualify new leads and prospects, drive sales, and close deals.
Based on our years of inside sales experience, we know there are many ways to abuse social media. The last thing you want is to be guilty of spamming or misusing social media. Used properly, it can greatly increase sales results, which as we all know has a direct positive influence on revenues and the bottom line.
In order to enhance your social network presence, here are 10 social media essentials to help you navigate the various activities and resources available.
1. Grab your name on all social media sites–LinkedIn, Facebook, Google+, Twitter, Pinterest, Klout and others. Social media is steadily getting away from handles. You’ll want to try and make sure you have your social media link name the way you want for each of the social outlets you use. Don’t use obscure names, either. Use your own name or your initials with your link. You want people to know who you are.
2. Start your personal brand by targeting a niche. Sales professionals need to build confidence and credibility with their audience. To do so, they can use social media in their area of expertise–their niche. To help build confidence, I often recommend sales professionals follow the advice given in Jim Collins’ book, Good to Great, to decide three things:
• What do you love to do?
• What are you the best at doing?
• What can you make money at?
Start with the keywords your marketing department is using and then refine from there. Go to Google Insights and type in a few keywords that align with your marketing focus and see what direction each keyword or phrase is trending. For example, the keywords ‘inside sales’ is trending up while ‘field sales’ is trending down. If you jump on the keywords within your niche that are trending up, you can find greater success as you write content for use with your social media outreach.
3. Find your audiences’ keywords. You can use the Google Keyword Tool to find out how many people are searching on your keywords per month both globally and locally. All you have to do is type in a few keywords. Once you do so, you see two things – traffic and competition. The best combination, of course, is to focus on keywords with the highest traffic and low or even medium competition. You want to use keywords that enable you to tap into existing traffic, not where you have to start traffic from scratch.
4. Clarify your core social media strategy. This means you need to know what you want to accomplish with social media. In sales, it’s all about attracting, cultivating and qualifying contacts and relationships. Start by spending 10-20 minutes per day expanding your contacts with people you really want to get to know. Nurture the relationships with those that you already know. Don’t engage in social media for the sake of gathering large numbers of followers or connections, focus on the types of followers that meet your sales purposes. Find and connect with people just like your best customers by finding the size and industry of your best business customers, or the gender, age, and income of your best consumer customers.
5. Follow the Golden Rule. Do unto others, as you would have them do to you. In other words, mention people in your blog. Retweet them. Comment on their blog postings. A comment is worth 800 to 1000 views on an article. “Like” them. “Share” their content. Take time to write recommendations in LinkedIn without being asked. If you want to meet someone, go hang out where they do (such as in LinkedIn Groups). Learn about them. Watch and read what they write about. Comment thoughtfully on their writing. Be sincere. If all you do is try to sell them, they will read right through you.
6. Leverage your reach with technology. There are a few web applications that can help you expand your social reach. A couple of good ones include Buffer and HootSuite. Buffer lets you capture content and pre-schedule it to send on LinkedIn, Twitter and Facebook. HootSuite lets you preschedule tweets.
Be careful, though. Don’t tweet or send mindless junk or spam. Twitter is ok to send lots of content. Facebook is more personal and people oriented, LinkedIn is more professional and business oriented. Only send out content that you find very valuable. If it’s important to you, it may be important to your followers and connections.
7. Use the ‘core’ Content model to scale your influence and increase leads. Take the time to carefully write a single article about something of value within your niche. Your blog is a great place to start. Then publish your core concept or a summary of your blog on LinkedIn, Google+, Twitter, Facebook, iTunes, YouTube, Slideshare, or Brainshark with backlinks to the full article on your blog. Ask your followers to share and comment on your blog article. Content then provides incredible influence and cross-pollinates with your followers in many different areas.
Most people like the content they consume to be in smaller chunks. You can break up larger articles into smaller posts or sections to provide value to your readers for days or even weeks. You can also combine or create your content in the form of white papers, eBooks or books and offer them as valuable incentives to readers in exchange for a connection to them.
8. Always respond when people respond to you. Anytime someone responds, comments or wants to connect with you, thoughtfully respond in return. This allows you to engage with and build upon your contacts or potential contacts. It also leaves the ball in their court in order to keep the dialogue open and going.
9. Keep track of your results. There is some excellent technology under development at our business, as well as others, that will provide tools to test response rates, appointment setting and even close rates based on interactions via different kinds of contact methods including social media. Until that’s available, one of the most effective ways to track these interactions is to simply keep notes in your CRM or even a spreadsheet. Keep track of your outreaches and your responses; keep track of your appointment setting and your close rates resulting from your social media interactions. Doing so will allow you to make adjustments, eliminate processes that aren’t working, evaluate your content and generally improve your overall contact ratios. You are basically measuring what works.
10. Take 20-30 minutes each week to learn new social media techniques. Social media moves too fast for you to stand still. What you know today may become obsolete tomorrow. Keep learning and keep experimenting. A quick method to find new ways to use social media is to simply Google, “The Top 10 things to do in LinkedIn, Twitter, Facebook, Google+ or __________ (something else of your choice).” You’ll be amazed at what you can learn. The point is, keep learning.
Of course, once you are up and running on various Social Media sites, the very next tool you need is an automated contact tracking tool that records not only what calls and emails have been sent, to whom and when, but also logs your contact activities through Social Media.
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7 Steps for Starting a Social Enterprise

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Starting a new venture isn’t easy. You know that. But don’t get discouraged! We’re here to help.

1) Articulate a problem and a solution

As an entrepreneur, you need to convince people to trust you—to fund you, to invest their time, to leave better paying jobs to support your cause. “You need to clearly articulate a problem and the solution,” Sasha advised, adding that it’s easier to engage supporters when you make it clear how your organization is part of that solution.

For example, there are approximately 15 million refugees worldwide, and the majority are stuck in limbo: they can’t return home, and they can’t survive safely where they are. Sasha’s organization, RefugePoint, provides lasting solutions for the most vulnerable refugees by permanently relocating them to a new country where they can rebuild safely, or, when possible, enabling them to integrate into their host country.

2) Surround yourself with experts in your field
When Chanoff started RefugePoint, he went to the bigwigs in the humanitarian sector who were working with refugees to support his efforts. Chanoff recruited President Clinton’s former assistant secretary of state, Julia Taft, who had also been director of USAID’s Office of Foreign Disaster Assistance, to join his advisory board at its infancy. He didn’t have much money, but he did have the support of a world-leading official who believed in his mission, which helped generate more attention and funding. “People looked at us and said, ‘You must be doing something right,’ ” Sasha said.

3) Hire staff that’s flexible and entrepreneurial
If you’re running a start-up organization, you need to run with people who think entrepreneurially. Sasha recounts his decision to hire a young man,Matthew Edmundson, as their first U.S.-based employee. According to Sasha, Matt was a jack-of-all-trades—he could write, take photographs, shoot video, and was willing to travel extensively. “He didn’t mind not sleeping,” said Sasha. “And he shared that kind of same entrepreneurial spirit that I think really infused everything we did from the very beginning.” Hiring the right early-stage employees always pays off.

4) Shake a hand, raise a dollar
RefugePoint now raises more than $2 million a year. But they didn’t start that way. Sasha recalled, “I didn’t know any wealthy people when we started. None, and I had no idea how we would raise enough money to support our work.” Instead, he was open to ideas about how people could help him. Sasha’s aunt connected him with a friend, a respected community-builder and philanthropist, who became very excited about the RefugePoint story.

That connection opened doors to other enthusiasts who began to fundraise for Sasha, expanding his network of donors. His challenge was to find people with an urge to make an impact, and then show them how—with their dollars—his solution could change the world. Having measurable and quantifiable indicators has helped him retain and grow his investment pool.

5) Make noise in the media
RefugePoint has been featured in New York Times Magazine and on the front page of USA Today, and Sasha himself has been featured on 60 Minutes. This sort of media attention from widely-distributed and respected media outlets is incredibly helpful for a social enterprise. RefugePoint benefitted from this publicity early on, which signaled to readers, viewers, and potential backers that, though they were a new player in the sector, they were both serious about their work and effective. As Sasha noted, “It showed that we’re a small organization punching way above our weight.”

How did Sasha make headlines in the first place? By cultivating contacts, pitching story ideas, and drawing on media connections he had made in his earlier refugee work before starting RefugePoint. “Today,” he said, “I find it best to frame and pitch stories, ideally with photos and video to back up your pitch.”

6) Choose your board wisely
Many founders seek experts in their field for their board. This is important, but don’t be afraid to seek different perspectives, which can help your organization diversify its network. A number of celebrities, including Susan Sarandon, have become advocates for RefugePoint, using their celebrity status to highlight the organization’s work and the plight of refugees—even hosting a number of events on behalf of the organization. “The board has played a role of connecting us with others who are interested in supporting us,” and has helped build the organization, Sasha said.

7) Be able to measure your impact
Sasha places a premium on being able to articulate to supporters, funders, and the public the impact of their solution to protracted and desperate refugee situations. They detail the cost, the number of lives impacted, and their accomplishments in a way that is accessible, and in this way, articulate a clear investment. He states clearly to his investors the cost to help one person. Having measurable and quantifiable indicators has helped him retain and grow his investment pool.

What if you learned about personal branding from the greats?

I personally do not think there is any alchemy to personal branding. Although a presence on social networks can help, one’s “brand” is simply the output of one’s work and they way they treat other people. Today it is impossible to construct a personal brand that is not in keeping with one’s true personality and output.

The most iconic “branded CEO” was undoubtedly Steve Jobs, who will be remembered in equal measure for the ways he changed personal computing, music, and telecommunications as well as his controversial management style. Perhaps the most interesting thing about him was his understanding of his own intuition. His intuition led him to name a tech company “Apple” instead of something more conventional (“SJSW” would have been appropriate given the two founders); his intuition pushed him to do what he loved. It gave birth to the iPod, the iPhone, and investing in Pixar. As those who read the amazing Water Isaacson biography of Jobs know, a trip to India he made in his youth was life changing. As he said of the trip: “Coming back to America was, for me, much more of a cultural shock than going to India. The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion.”

When people ask me for tips on personal branding, I often tell them to look towards celebrities who have successfully branded themselves. Below, here are three impressive figures in business with strong personal brands who serve as inspirations.

Whenever anyone asks me about branding, be it personal or professional, I tell them to look to Richard Branson. Without any formal business school training, Branson was able to intuitively craft one of the world’s most recognizable brands. Despite the myriad markets that Virgin operates in and its diversity of products and services it represents, Virgin still remains a coherent, if enormous mega-brand. As Branson himself said: “We are a company that likes to take on the giants. In too many businesses, these giants have had things their own way. We are going to have fun competing with them.”

14 Telling Signs You Love Your Job

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You may not give your computer screen an embarrassingly gushing smile and you might not write little love notes during your lunch break. But, there are ways to tell if you love your job.

Of course, no job is perfect — even the best of relationships have their down days. We all have to do things we don’t like. I loved working at Egyptian Steel, it’s the best job I’ve ever had. But, even I have “off” days where I’m not spending all my time doing things I absolutely love.

So all of the following may not be the case all of the time… but when you love your job, many of the following should be the case much of the time:

1. You don’t talk about other people; you talk about the cool things other people are doing.

“I hear Mary is heading up a new project. What are they working on?” “I’d love to know how Mike managed to rescue that customer relationship.” “Sherry developed a new sales channel; is there some way we can leverage that?”

When you love your job you don’t gossip about the personal failings of others. You talk about their successes, because you’re happy for them – and because you’re happy with yourself.

2. You think, “I hope I get to…” instead of, “I hope I don’t have to…”

When you love your job it’s like peeling an onion. There are always more layers to discover and explore.

When you hate your job it’s also like peeling an onion – but all you discover are more tears.

3. You see your internal and external customers not as people to satisfy but simply as people.

They aren’t numbers. You think of them as real people who have real needs.

And you gain a real sense of fulfillment and purpose from taking care of those needs.

4. You enjoy your time at work.

You don’t have to put in time at work and then escape to life to be happy. You believe in enjoying life and enjoying work.

When you love your job, it’s a part of your life. You feel alive and joyful not just at home – but also at work.

5. You would recommend working at your company to your best friend…

In fact, you can’t stop talking about how cool your company is and the awesome work you’re doing even when you’re away from work.

6. You enjoy attending meetings.

No, seriously, you enjoy meetings. Why? Because it’s fun to be at the center of thoughtful, challenging discussions that lead to decisions, initiatives, and changes – changes you get to be a part of.

7. You don’t think about surviving. You think about winning.

You don’t worry much about losing your job. You’re more worried about not achieving your potential. Not being as impactful as you can.

8. You see your manager as a person you work with, not for.

You feel valued. You feel respected.

You feel trusted.

9. You don’t want to let your coworkers down.

Not because you’ll get in trouble or get a bad performance review, but because you admire them – and you want them to admire you.

10. You hardly ever look at the clock.

You’re too busy making things happen. When you do look at the clock, you often find that the time has flown.

11. You view success in terms of fulfillment and gratification – not just promotions and money.

Everyone wants to be promoted. Everyone wants to earn more.

You definitely feel that way too… but somewhere along the way your job has come to mean a lot more to you than just a paycheck. And if you left this job, even if for a lot higher salary… you would still miss it.

A lot.

12. You leave work with items on your to-do list you’re excited about tackling tomorrow.

Many people cross the “fun” tasks off their to-do lists within the first hour or two.

You often have cool stuff – new initiatives, side projects, hunches you want to confirm with data, people you want to talk to – left over when it’s time to go home.

13. You help without thinking.

You like seeing your colleagues succeed, so it’s second nature to help them out. You pitch in automatically.

And they do the same for you.

14. You don’t think about retirement… because retirement sounds boring…

…and a lot less fulfilling.

How many of the above statements apply to you and your job?

If you said:

0-3: You may want to find a new job. Life is too short.

4-6: You don’t hate your job… but you don’t love it either. What can you do differently?

7-10: You really enjoy your job and the people you work with

11-14: You are deeply, madly in love with your job! (and your friends are jealous!)

Thanks for giving me your valuable time 🙂

عAmr عAbdel-عziz 

 

entrepreneurship

my first sound record on sharing my ideas in public ! and to talk about entrepreneurship and how to solve more problems
The term entrepreneur (i/ˌɒntrəprəˈnɜr/) is a loanword from French, and is commonly used to describe an individual who organizes and operates a business or businesses, taking on financial risk to do so.

thanks for sharing your valuable time with me ! 🙂
Amr Abdel-Aziz

refresh your mind

It’s not a complement … it’s a fact, a fact that everyone deserves to be there, it’s really amazing and I made this one my top 20 dreams ! ❤ watch the video and tell me what's you 're gonna do ! 😉
just… shut up and take my money ! 😀

Amr Abdel-Aziz
pretty Young entrepreneur

The Secret

Hi there, today as all of you see that I’m not going to present a new idea because the name is so clear “the secret” which means that we ‘re going to extract something very old and valuable , it’s the secret , “Law Of Attraction” and how to be wealthy
The Secret book is magically my mind. “Law of attraction” is totally attract me, it’s also teaching me the best way to go. Decide what u want, what u don’t want, focus on what you want and take away the things you don’t want. “Thought likes things” “Match frequency” It’s true.
watch the secret and decide how to apply it into your own life !
thanks for sharing your time
for more info about the secret comment and contact with me
Amr Abdel-Aziz

April Celebration

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Hey Buddies I ‘m missin’ all of you , um back again after a long time of absence, God only knows I was very Busy designing a good interface for my college subject project “Technical Support system” and it takes me a long time to design and code and surf the web to help me use the best tools and techniques for self-development and improving my technical skills.

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Actually, I lost more skills this year and I was exhausted in Internet Security research …etc something related to my career 😀

thanks for giving me your valuable time best bloggers in the world #WordPressBloggers

The Top 5 Leadership Lessons Margaret Thatcher Taught Us

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Margaret Thatcher is being laid to rest this week, and I can’t help but remember all of the valuable lessons she taught us. She was a part of our Greatest Generation – a generation that faced enormous obstacles like the Soviet Union, Nazi Germany, the depression and the spread of communism. She was a part of a generation that was asked to sacrifice, asked to pull one’s own weight, asked to stand up for what you believe in.

We’ve lost a lot of what pulls people together in hardship. It’s been replaced by a Baby Boomer generation that seems to always be asking, “What’s in it for me?” Boomers are overseeing the decline in public education, the increase in political divisions, and the reluctance to criticize anyone who may be subtracting from society. You’ll never hear Boomer leaders utter the phrase, “personal accountability”. All problems are someone else’s fault. For most of them, the mirror is never pointed at them – instead it reflects an idealism that would be possible to obtain if only it wasn’t being blocked by this group or that establishment – indeed a boogie man.

So much of today’s discussions about leadership are being driven by PHDs, MBAs, and JDs with agendas and books to sell. It’s a competition to see who can one up the other and it has become so noisy that it’s difficult to follow any of it anymore. Yet Thatcher’s advice stands the test of time. She championed it and she proved that it worked. The following is her best advice:

 

1. “Being powerful is like being a lady. If you have to tell people you are, you aren’t.”

What happened to the ‘speak softly carry a big stick leader’? Why do so many of our political and business leaders need to throw their weight around? Thatcher showed that strong leadership can be demonstrated and not promoted like some circus side show.

2. “Everything is fine until you run out of everybody’s else’s money.”

While we’re taking from productive companies and people and giving it to the less productive – what signals are we sending our young people? Don’t work hard or your rewards will be taken away? Or, don’t worry about making a living; society will take care of you? In a period where 47 million people are on food stamps and an enormous government debt, the future isn’t looking so bright for our younger generations.

3. “Ronnie and I got to know each other at a time when we were both in Opposition, and when a good many people intended to keep us there. They failed, and the conservative 1980s were the result. But in a certain sense, we remained an opposition, we were never the establishment. As Ron once put it: the nine most dangerous words in the English language are ‘I’m from the government, and I’m here to help.’ As usual, he was right.”

While government is a necessity, government is the least efficient body to get almost anything done. To rely on government to take care of your needs is a futile pursuit, chased by those who have never had to rely on it. It is no coincidence that the phrase, ‘as efficient as a government’ has never appeared in any known language. As insiders, Thatcher like Reagan, understood this best and instructed people to rely on themselves and not some faceless government.

4. “I am not a consensus politician. I’m a conviction politician.”

Wholly missing from today’s political and social landscapes, but fortunately still in existence in the world of business (Marrisa Mayer and Jeff Bezos come to mind), we are often too governed by politically correct nonsense that does far more harm than good. What we need are more leaders that stand up for what’s right, and like Thatcher will tell us what we may not want to hear.

5. “If you just set out to be liked, you would be prepared to compromise on anything at any time and you would achieve nothing.”

One of the things I fear most about today’s generation of political leaders — is that they are compromising on doing what’s right in order to avoid rocking the boat. To be liked and acquire votes rather than lay a stronger foundation for our kids. What we have in these people are a whole lot of doubt, and the drop of conviction that’s left there is alarming. Thatcher taught us that if you set out to do what’s right, even if unpopular, history will remember the end result and not the discontent at the time.

I am optimistic that our next generation of leaders will, as Thatcher did, come into power at a time when we need them most. When she came into power in 1979, most of the developed world faced long gas lines, high interest rates, and a chilling cold war. But I am concerned that our future leaders will be stripped of conviction and discouraged to act all on account of the politically correct, group think being perpetuated by special interests and those with hidden agendas.

We’re raising a generation of kids that are being taught that to judge is bad, to have conviction is arrogant and that if you speak your mind on anything other than the politically norm set by special interests and a complicit media – you’ll be stigmatized.

That can’t be good for any of us.

Top 7 Strengths of a Successful Blog

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Top 7 Strengths of a Successful Blog

Do you want to make your blog successful? Do you know how to take your blog to the next level?

If you are blogger or someone who is just about to start one, we have indicated here some useful tips that could make your blog a success.

We have studied various successful blogs and taken notes on the strengths that put them ahead of their games.

We want to share with you the strengths that we have observed because we want you to have a successful blog too.

 Go ahead. Read on.

1. Quality content

 

The first of the 7 strengths of a successful blog is having quality content. Quality content drives visitors to your site.

People visit a blog because they are looking for information or they just want to be entertained. But either way, you should capture their attention and make them want to read more by giving them interesting and informative content to read. When doing this, you will capture a solid number of readers. The word will spread and over time the number of readers will increase. This is a sure formula for making a blog successful.

Also, place quality content regularly so that there is always something new to visit.

2.  Strategic SEO

 

SEO (Search Engine Optimization) is important in making your blog successful. This is because SEO helps to promote your blog or website online. There are various ways to use SEO to your advantage, this can be done through using and positioning of keywords, using of back links, usage of crawl-able URLs , maintaining of structured contents etc…

With SEO, the goal is to strategically place your blog online to increase viewership among online users. You may hire an SEO expert or study it on your own. It’s your choice.

 

3.  Effective use of social media

 

Successful blogs utilizes social media well. In order to drive huge traffic to your blog or website, you have to strongly establish your social media presence. How can you expect people to view your blog if they are not aware that you have a blog?

You can use social media to let people know that your blog exists. There are various social media plaform’s that you could use such as Facebook, Twitter, Pinterest, Linkedin, guest blogging to popular sites etc…

No matter how good your content is, if people do not know that you have a good blog then do not expect to become successful. Make your existence known. Establish your online presence.

4. Right connections

 

Making connection for your blog to become known can be done both online and offline. You already know how to start connecting online. Now, this is how you can establish your connection offline; interact with people. This could be by joining certain groups, attending bloggers’ meet ups or just having dinner with friends. The people that you will interact with have their own networks and they might have the right sources, connections or information that you don’t know yet and can be useful to establish a stronger online presence.

You can see that making connection and establishing good relationships are important whether it is online or offline in order to drive traffic to your blog.

 

5. Attractive blog design

 

Online viewers will usually take 15-20 seconds to gauge whether they will stay longer to your blog or not. This few seconds is critical; you have to make sure that your blog will attract them.

How can you do this? By letting them experience a blog that has an awesome design.

Even if you have great content, but the design is not attractive enough, very few will have a second look to consider your content. You must have both attractive design and substantial content.

Make your blog attractive by choosing background colors that are pleasing to the readers’ eyes, use texts and fonts that are readable and have photos that are stunning. It has to be easy on the eyes. Your blog design must be elegant, simple and unique. It has to stand out from the rest.

Don’t make it hard for your readers. Give them a good experience to your blog and they will come back.

7. Good blog usability

 

Blog usability is all about making your readers happy by having a blog that is clear, well-designed and easy to explore.

Primarily, you have to introduce yourself to the readers, the purpose of your blog and what they can expect from your blog. Early on, you have to establish what kind of readers you want to attract.

When you are done with these, you must plan the lay out of your blog. You must carefully consider what kind of software that you will used. The titles, photos, contents and archives have to be placed where they should be. Do not confuse or frustrate your readers. Have efficient buttons, links and forms that are easy to use and function well.

 8. Give some freebies

 

Win the loyalty of your established readers and attract new ones by giving freebies. Hey, who doesn’t want free things?

You have to think of something that you readers will value. It has to be unique and something that they will appreciate. It can be giving, for free, your best seller e-book or newsletter, free membership to an elite group of bloggers or free admission to a popular industry seminar.

Definitely, your followers will be touched by your effort. Be creative as much as you can with your freebies. The more distinct the freebies the better.

Now, go and make your blog successful.

Amr Abdel-Aziz