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Category Archives: Social Media and personal branding
Tactical: Tools and Techniques
Results: Money, time, or other tangible tesult that can be converted
Capacity: People, content, work flow, learning
Good evening buddies;
a non-forgettable moments with my life-long friend at Ain El-Sokna ! 😀
I ‘ll be bach with a new article in entrepreneurship soon… stay tuned 😉
Posted in Social Media and personal branding
Egypt… lack of resources, but an endless presence of Human resources and endless creativity of the people … let’s unleash our power, let’s unite and build our country, let’s work and fight the unemployment by introducing new opportunities ! let’s Ultras Business
Ultras Business is a Youth Initiative” for fostering Creativity.
our mission is:
-giving interest to the graduated students and improve their skills and so decrease the gap between their academic
-introducing entrepreneurship as an employment option.
-create and increase all the available opportunities for the unemployed people and invest in the unemployed resources.
-creating, developing new business ideas and solve more problems with both scientific and business experience.
-spread the public awareness about internet business and holding new business operations and concepts such as : Direct selling, Social media marketing, SEO… etc
– perform as an active member with the charitable organizations and support it with all resources
-we hope to target 1000000 one million Egyptian youth as a successful entrepreneur in the first 5 years of the organization’s efforts and both technical and business”non-technical” training
Checkup our page: -> https://www.facebook.com/ultrasbusiness1
Blog: -> UltrasBusiness.wordpress.com
-> support our project from here
مصر …نقص فى الموراد الطبيعيه…مع وجود غير محدود للموارد البشريه و ابداع غير محدود … بالعلم والعمل بالاستثمار فى الطاقه البشريه و تدريبها و دعمها و توفير فرص أفضل للعمل و تحقيق تكافؤ الفرص بدون تمييز
مساعدتك فى تكوين رؤيه عمليه ناجحه هى مهمتنا الررئيسيه (your vision …our mission)و بدعم من كبرى شركات الاستثمار و المؤسسات للقضاء على البطاله و استبدالها بمجتمع متنامى من رواد الأعمال الناجحين و القادرين على الاتصال المباشر بالسوق و هكذا الاهتمام بالغير خريجين و الخريجين الذين فاتهم فرصه الحصول على وظيفه فى ظل مجتمع رأسمالى يعتمد عمليات غير ناضجه و محترمه لتوظيف الاشخاص و التفاعل معهم
Ceo & Founder, Ultras Business
Does being on Facebook all day sound like a dream job? Increasingly, there are more full-time, permanent positions for social media managers at top-rated companies. Common qualifications include being comfortable with all SM platforms, having a track record of improving a company’s social media presence and having a firm grasp on the basics of marketing.
However, actually getting that job requires a lot more than what the posting says. You’re going to face a lot of competition for this job, so make sure your ducks are in a row. It helps to start out with a related degree; this can be anything from communications to English, or engineering to marketing. How you spin your degree is oftentimes more important than the degree itself. Managing social media requires a unique blend of techie-ness and keen writing skills.
Appreciate Your Platform
A lot of people are going to be gung-ho about social media, so you should be skilled at all platforms, including Google+ and Pinterest. If you’re applying for a position with a larger company, get your feet wet by volunteering or interning as a social media communicator for a smaller business or non-profit. Posting for a business is very different than doing so personally, and having 5,000 Facebook friends isn’t going to cut it.
Your writing skills should also be top notch, because creating marketing genius in 140 characters is no easy task. It’s a good idea to include, with your résumé, a writing sample geared towards social media sites. This can include sample Facebook posts and Tweets, as well as replies to followers. Many people find it more difficult to write shorter snippets than blogs or articles, so show off your best stuff.
Highlight Your Many Skills
Being a social media manager requires multitasking, writing, communication, marketing and even photo and video editing skills. That’s like five jobs rolled into one, so you need to stay on top of the latest technology, too. Make sure your résumé, experience and cover letter address each of these requirements separately. This is one profession where a varied work history can actually serve in your favor, such as if you were a marketing assistant who moved into a paid blogging role.
Getting paid to manage social media is no easy task, but it’s one of the most desirable jobs of the moment. From the cost of SEO to knowing what makes content go viral, you need to understand the nuances of technology and how it integrates with social media. It’ll be fairly difficult to land a great social media management job out of the gate, so start as an intern or an assistant. It’s much easier to grow into these roles than to hope for a lucky shot.
Apply the Smart Way
You might find a few postings on Craigslist or another job board, but approach the companies from the right angle. Create a professional social media presence on all platforms and update them regularly. Make sure your personal profiles are hidden and unsearchable. If you approach a company from social media, you’ve already caught their interest because your competition is following the “rules” and emailing them their resume.
Of course, this means your resume needs to be appropriately reflected on all social media platforms. Include videos introducing yourself; putting a professional face with an applicant can get you moved to the top of the pile. More HR recruiters are perusing Google to find out more about their candidates, and this is especially true for anyone applying for a SM position. Get on the right playing field from the start to instantly up your odds.
خطوات الشيطان .. الحلقة 23 .. مع معز مسعود
Posted on | Video
Everyday is a new chance for a better life, GOOD MORNING !!
With the continuous transformation in the global market and the chaotic quick growth of technologies accompanied with challenging customers who have higher demands and swift communication media of an interrelated global economy; competition has accelerated and become more aggressive where companies need to be smarter, faster and highly responsive. They need the ability to deliver continuous experiences for their customers while providing strong returns to their shareholders we have created Ultras Business, an NGO “non-governmental organization” which provides a successful training and development programs for the employees and youth In middle east and south Africa,
-creating, sharing, innovating and developing new business ideas and solve more problems with both scientific and business experience.
-spread the public awareness about internet business and holding new business operations and concepts such as : Direct selling, inbound marketing, Social media marketing……
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Posted in Social Media and personal branding
Good morning ! 🙂
my story for today is that I ‘m still awake from yesterday and thinking of something… l
well I know that 99% of you want to know what I was thinking of !
actually, Um gonna tell you 😀
but initially, I ‘ll be happy if you cooperate with we understand the message behind this story
“when I came to life, “of course someone could not change his/her parents” I found my dad always blaming me for just simple mistakes I ‘ve done already and this thought comes and goes away in different periods of my life, deeply thinking of the future of relation between us”
doubtless, there’s a small percentage of parents who ‘s freaking selfish and cares only about them selves.
unfortunately, one of them is my f…ther
few minutes later I was watching to “Hansel and Gretel” the movie,
in summary it talks about the relation between the father and his sons / daughters and the drop in this relation and it’s consequences
the problem is some parents don’t have good communication skills to know how to deal with their kids or in the society in genera.
eventually, they FAIL
that’s theory number -> (1)
when I ‘m deeply thinking about how to solve it and how to fix this relation because we ‘re talking ONE FAMILY needs to be united
I ‘m checking up to new posts on Facebook and other social networks
I accidentally found this in Arabic letters on Facebook
and simply it talks about an FB page admin asks from fans to write a percentage of your love to your father !! :O I shocked and had no idea …
theory Number ->(2)
“you are surrounding with what you think of on your mind !! “
I need your help on how to handle my father in real life situations !
waiting for your replies
Forget about your job title or profession – everyone is looking for ways to be more productive at work. It’s time to set down your gallon-sized container of coffee, toss out your three-page to-do list, and put an end to those ridiculously long emails you’ve been sending.
Experiencing a highly productive workday can feel euphoric. But contrary to popular belief, simply checking tasks off your to-do list isn’t really an indication of productivity. Truly productive people aren’t focused on doing more things; this is actually the opposite of productivity. If you really want to be productive, you’ve got to make a point to do fewer things.
Recently I spoke with project management and productivity genius Tony Wong to find out the secret to a more productive workday. He provided me with some excellent insight into what he and other like-minded productive individuals do during their work week.
Harness your productivity by taking note of these eight things:
1. Create a smaller to-do list. Getting things accomplished during your workday shouldn’t be about doing as much as possible in the sanctioned eight hours. It may be hard to swallow, but there’s nothing productive about piling together a slew of tasks in the form of a checklist. Take a less-is-more approach to your to-do list by only focusing on accomplishing things that matter.
2. Take breaks. You know that ache that fills your brain when you’ve been powering through tasks for several hours? This is due to your brain using up glucose. Too many people mistake this for a good feeling, rather than a signal to take a break. Go take a walk, grab something to eat, workout, or meditate – give your brain some resting time. Achieve more productivity during your workday by making a point to regularly clear your head. You’ll come back recharged and ready to achieve greater efficiency.
3. Follow the 80/20 rule. Did you know that only 20 percent of what you do each day produces 80 percent of your results? Eliminate the things that don’t matter during your workday: they have a minimal effect on your overall productivity. For example, on a project, systematically remove tasks until you end up with the 20 percent that gets the 80 percent of results.
4. Start your day by focusing on yourself. If you begin your morning by checking your email, it allows others to dictate what you accomplish. Set yourself in the right direction by ignoring your emails and taking the morning to focus on yourself, eat a good breakfast, meditate, or read the news.
5. Take on harder tasks earlier in the day. Knock out your most challenging work when your brain is most fresh. Save your busy work – if you have any – for when your afternoon slump rolls in.
6. Pick up the phone. The digital world has created poor communication habits. Email is a productivity killer and usually a distraction from tasks that actually matter. For example, people often copy multiple people on emails to get it off their plate – don’t be a victim of this action. This distracts everyone else by creating noise against the tasks they’re trying to accomplish and is a sign of laziness. If you receive an email where many people are CC’d, do everyone a favor by BCCing them on your reply. If your email chain goes beyond two replies, it’s time to pick up the phone. Increase your productivity by scheduling a call.
7. Create a system. If you know certain things are ruining your daily productivity, create a system for managing them. Do you check your emails throughout the day? Plan a morning, afternoon, and evening time slot for managing your email. Otherwise, you’ll get distracted from accomplishing more important goals throughout the day.
8. Don’t confuse productivity with laziness. While no one likes admitting it, sheer laziness is the No. 1 contributor to lost productivity. In fact, a number of time-saving methods – take meetings and emails for example – are actually just ways to get out of doing real work. Place your focus on doing the things that matter most as efficiently and effectively as possible.
Remember, less is more when it comes to being productive during the workday.
What’s your secret to productive workdays?
Big Data is THE biggest buzzwords around at the moment and I believe big data will change the world. Some say it will be even bigger than the Internet. What’s certain, big data will impact everyone’s life. Having said that, I also think that the term ‘big data’ is not very well defined and is, in fact, not well chosen. Let me use this article to explain what’s behind the massive ‘big data’ buzz and demystify some of the hype.
Basically, big data refers to our ability to collect and analyze the vast amounts of data we are now generating in the world. The ability to harness the ever-expanding amounts of data is completely transforming our ability to understand the world and everything within it. The advances in analyzing big data allow us to e.g. decode human DNA in minutes, find cures for cancer, accurately predict human behavior, foil terrorist attacks, pinpoint marketing efforts and prevent diseases. Take this business example: Wal-Mart is able to take data from your past buying patterns, their internal stock information, your mobile phone location data, social media as well as external weather information and analyze all of this in seconds so it can send you a voucher for a BBQ cleaner to your phone – but only if you own a barbeque, the weather is nice and you currently are within a 3 miles radius of a Wal-Mart store that has the BBQ cleaner in stock. That’s scary stuff, but one step at a time, let’s first look at why we have so much more data than ever before.
In my talks and training sessions on big data I talk about the ‘datafication of the world’. This datafication is caused by a number of things including the adoption of social media, the digitalization of books, music and videos, the increasing use of the Internet as well as cheaper and better sensors that allow us to measure and track everything. Just think about it for a minute:
- When you were reading a book in the past, no external data was generated. If you now use a Kindle or Nook device, they track what you are reading, when you are reading it, how often you read it, how quickly you read it, and so on.
- When you were listening to CDs in the past no data was generated. Now we listen to Music on your iPhone or digital music player and these devices are recording data on what we are listening to, when and how often, in what order etc.
- Today, most of us carry smart phones and they are constantly collecting and generating data by logging our location, tracking our speed, monitoring what apps we are using as well as who we are ringing or texting.
- Sensors are increasingly used to monitor and capture everything from temperature to power consumption, from ocean movements to traffic flows, from dust bin collections to your heart rate. Your car is full of sensors and so are smart TVs, smart watches, smart fridges, etc. Take my new scales (which I – as a gadget freak – love!), they measure (and keep a record of) my weight, my % body fat, my heart rate and even the air quality in our bed room. When I step on the scales they automatically recognize me, take all the measurement and then send them via Bluetooth to my iPhone which gives me stats on how my Body Mass Index etc. is changing. This information is then also synced with the data collected by my Up band, which tracks how many calories I have consumed and burnt in a day and how well I have slept at night.
- Finally, combine all this now with the billions of internet searches performed daily, the billions of status updates, wall posts, comments and likes generated on Facebook each day, the 400+ million tweets sent on Twitter per day and the 72 hours of video uploaded to YouTube every minute.
I am sure you are getting the point. The volume of data is growing at a freighting rate. Google’s executive chairman Eric Schmidt brings it to a point: “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days…and the pace is accelerating.”
Not only do we have a lot of data, we also have a lot of different and new types of data: text, video, web search logs, sensor data, financial transactions and credit card payments etc. In the world of ‘Big Data’ we talk about the 4 Vs that characterize big data:
- Volume – the vast amounts of data generated every second
- Velocity – the speed at which new data is generated and moves around (credit card fraud detection is a good example where millions of transactions are checked for unusual patterns in almost real time)
- Variety – the increasingly different types of data (from financial data to social media feeds, from photos to sensor data, from video capture to voice recordings)
- Veracity – the messiness of the data (just think of Twitter posts with hash tags, abbreviations, typos and colloquial speech)
So, we have a lot of data, in different formats, that is often fast moving and of varying quality – why would that change the world? The reason the world will change is that we now have the technology to bring all of this data together and analyze it.
In the past we had traditional database and analytics tools that couldn’t deal with extremely large, messy, unstructured and fast moving data. Without going into too much detail, we now have software like Hadoop and others which enable us to analyze large, messy and fast moving volumes of structured and unstructured data. It does it by breaking the task up between many different computers (which is a bit like how Google breaks up the computation of its search function). As a consequence of this, companies can now bring together these different and previously inaccessible data sources to generate impressive results. Let’s look at some real examples of how big data is used today to make a difference:
- The FBI is combining data from social media, CCTV cameras, phone calls and texts to track down criminals and predict the next terrorist attack.
- Facebook is using face recognition tools to compare the photos you have up-loaded with those of others to find potential friends of yours (see my post on how Facebook is exploiting your private information using big data tools).
- Politicians are using social media analytics to determine where they have to campaign the hardest to win the next election.
- Video analytics and sensor data of Baseball or Football games is used to improve performance of players and teams. For example, you can now buy a baseball with over 200 sensors in it that will give you detailed feedback on how to improve your game.
- Artists like Lady Gaga are using data of our listening preferences and sequences to determine the most popular playlist for her live gigs.
- Google’s self-driving car is analyzing a gigantic amount of data from sensor and cameras in real time to stay on the road safely.
- The GPS information on where our phone is and how fast it is moving is now used to provide live traffic up-dates.
- Companies are using sentiment analysis of Facebook and Twitter posts to determine and predict sales volume and brand equity.
- Supermarkets are combining their loyalty card data with social media information to detect and leverage changing buying patterns. For example, it is easy for retailers to predict that a woman is pregnant simply based on the changing buying patterns. This allows them to target pregnant women with promotions for baby related goods.
- A hospital unit that looks after premature and sick babies is generating a live steam of every heartbeat. It then analyses the data to identify patterns. Based on the analysis the system can now detect infections 24hrs before the baby would show any visible symptoms, which allows early intervention and treatment.
And these examples are just the beginning. Companies are barely starting to get to grips with the new world of big data. In conclusion then, big data will change the world. In terms of language I prefer to talk about the ‘datafication of the world’ in relation to the ever-growing amounts of data and ‘large-scale analytics’ (or simply ‘analytics’ because what is large now will be normal tomorrow) in relation to our ability to analyze and harness big data.
At the moment I am spending a lot of my time helping companies understand the massive potential as well as big threats of big data. I work with executive teams of companies spanning all sectors and sizes to help them develop strategies to harness big data and find each of these discussions and projects amazingly fascinating because they all open up new opportunities. Here, I would love to hear from you. Do you see opportunities for yourself or your business? Does this new world of big data scare you or excite you? Have you already started harnessing big data? Or have I failed to convince you and do you believe big data is just hype? Please share your views…